The Role of The Word of Mouth Mediate The Effect of The Marketing Mix on The Decision of Student Parents to Choose Muhammadiyah School: Peran Word of Mouth Memediasi Pengaruh Marketing Mix Terhadap Keputusan Orang Tua Siswa Memilih Sekolah Muhammadiyah. adabiyah 2022, 5, 10.21070/adabiyah.v5i0.1674. https://doi.org/10.21070/adabiyah.v5i0.1674.