ALWIFAQI, J.; AMBARWATI, R. The Role of The Word of Mouth Mediate The Effect of The Marketing Mix on The Decision of Student Parents to Choose Muhammadiyah School: Peran Word of Mouth Memediasi Pengaruh Marketing Mix terhadap Keputusan Orang Tua Siswa Memilih Sekolah Muhammadiyah. Adabiyah: Jurnal Pendidikan Islam, [S. l.], v. 5, p. 10.21070/adabiyah.v5i0.1674, 2022. DOI: 10.21070/adabiyah.v5i0.1674. Disponível em: https://adabiyah.umsida.ac.id/index.php/adabiyah/article/view/1674. Acesso em: 24 apr. 2025.