“The Role of The Word of Mouth Mediate The Effect of The Marketing Mix on The Decision of Student Parents to Choose Muhammadiyah School: Peran Word of Mouth Memediasi Pengaruh Marketing Mix terhadap Keputusan Orang Tua Siswa Memilih Sekolah Muhammadiyah” (2022) Adabiyah: Jurnal Pendidikan Islam, 5, p. 10.21070/adabiyah.v5i0.1674. doi:10.21070/adabiyah.v5i0.1674.